Journal of Promotional Communications

An Exploration into the Personal Impact that TV Documentaries which Feature Mental Health have on Viewers with Lived Experience of Mental Health Conditions

Holly Jacqueline Riddle

‘Shopping for Politics’ - Does young people’s relationship with brands affect their relationship with politics?

Lauren Aisha Russ-Constant

Changing Gear with Behavioural Economics: An Investigation into how Choice Architecture can Increase Brand Consideration Among Automotive Consumers

Matthew James Gerrard

Exploring the role of product involvement in shaping impulsive buying tendencies in online retail environments.

Nathaniel David Lloyd

One White Covers Three Ugliness’s: Uncovering Chinese Beauty Consumption Practices in a Multicultural Environment

Athena Yolanda Dobson

Repackaging the Disney Princess: A Post-feminist Reading of Modern Day Fairy Tales

Sarah Wilde