Journal of Promotional Communications

Brand Identity and Brand Image in Film Brands: A case study of J.K. Rowling’s Wizarding World

Leo Jordan, Jill Quest

How Successful Have Lobbyists Been at Influencing State and National Policy to Further the Completion of the Dakota Access Pipeline, Since the 2008 US Election?

Benjamin Piper, David McQueen

Exploring Visual Brand-Related Electronic Word-of-Mouth on Instagram

Shanna Serrano, Tauheed Ramjaun

A Comparative Study of Social Marketing and Social Cause-Related Marketing in Emerging Markets

Rajesh kumar Srivastava

What Makes Consumers Trust Automotive Electronic Commerce?

Ben Ridsdale, Fiona Cownie