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Journal of Promotional Communications

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Published

2017-02-07

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Vol. 5 No. 1 (2017): Special Edition on Thought Leadership for PR

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A PR Letter from Bulgaria

Stilyana Podmolova

Abstract

The aim of this paper is to provide an overview of the professionalisation of PR in Bulgaria and present a contemporary view of the development of the discipline. In bringing the scattered research about PR in Bulgaria in one place, the author positions PR practice in the context of factors such as culture, politics, state of the economy and media landscape. This analysis offers PR specialists working on global campaigns and those planning to contribute to the professionalisation of PR in Bulgaria recommendations for overcoming communication and ethical challenges, and suggestions for future development of the discipline.  

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