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Journal of Promotional Communications

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Published

2017-02-07

Issue

Vol. 5 No. 1 (2017): Special Edition on Thought Leadership for PR

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Articles

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How Digital PRs can Overcome the Ad Blocker and Engage Consumers Who Hate Sponsored Content

India Francesca Cane

Abstract

Global brands including Starbucks, Ben & Jerry’s and GoPro use UGC within their campaigns.  As a result, these organisations have a huge online following of opinion leaders, who advocate them across the globe, on platforms such as Instagram.

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