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Journal of Promotional Communications

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Published

2017-02-07

Issue

Vol. 5 No. 1 (2017): Special Edition on Thought Leadership for PR

Section

Articles

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Foreword to the Special Edition on Thought Leadership for Public Relations

Natasha Tobin

Abstract

The PR consultancy business is increasingly building its reputation and revenue on the quality of its fresh thinking and research insights.  These are interpreted as Thought Leadership essays, blogs and conference papers.  In 2016, we worked with Bournemouth University’s graduating PR students to synthesise their research, along with perspectives based on a year employed in leading consultancies and corporations across Europe, into articles for practising PR professionals.

References

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