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Journal of Promotional Communications

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Published

2020-07-15

Issue

Vol. 8 No. 1 (2020)

Section

Articles

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    1. Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.

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  1. Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).

Rescuing and Preserving Values in Vintage Clothing

Jessica Corbett

Janice Denegri-Knott

Abstract

Where previous research into second-hand commodities has focused ondispossession, commodity spheres, and negative contamination, weconsider the post-purchase resingularisation and rituals that consumersundertake to preserve invested meaning. Drawing on data gathered fromphenomenological interviews with vintage clothing enthusiasts inEngland and Wales we provide an account of different types ofcontamination and resingularisation processes. These include new formsof positive and negative contamination where the self becomes a potentialpollutant detracting from a good’s ability to actualise displaced meanings.