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Journal of Promotional Communications

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Published

2019-05-30

Issue

Vol. 7 No. 1 (2019): Special Issue on Cross Cultural Communication

Section

Articles

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    1. Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.

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  1. Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).

Protecting the Redwood Forests through Transformative Mass Transit Planning: An Examination of Emergent Cross Cultural Communication Strategies

Jon Shapiro

Northeastern State University

Abstract

Mass transportation is a dynamic domain that can help improve quality of life, revitalize urban infrastructures, facilitate economic development, restore the natural environment, and reduce energy usage (Bamberg 2007).   Every day more communities are recognizing these potential benefits and are increasingly prioritizing mass transportation through greater resource allocations, both economically and intellectually (Zimmerman 2005). This paper puts forth an innovative research process called Transformative Mass Transportation Planning (TMTP) designed to develop need-responsive transit systems (Shapiro and Rye 2011).   This study’s specific focus is to determine the viability of minimizing the need for rental cars among European visitors to the Redwood Forests through an effective intercultural integrated marketing communications strategy.  Intercultural communications theory based elements of TMTP are considered and discussed.  Based upon the work of Kluckholn and Strodbeck’s (1961) three central cultural orientation dimensions, this study puts forth key communications-based approaches designed to help protect the Redwood Park Systems.  Key Words:  Cross-Cultural Communication, Cultural Sensitivity, Public Transportation, Transformative Mass Transportation Planning

References

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